Barback
Beta · by invitation Enquire

Barback — account finder for hospitality suppliers

Find the groups behind the venues.

Barback links each UK bar, restaurant, pub and hotel to the company that runs it, and to its group. You get an account card for each group that fits what you sell.

One win at a group gives orders from many sites.

Beta · by invitation

Venues join their operators. Operators join their groups. The largest group opens into an account card.

How it works

From venue to account card.

We read public company records and published menus. Then we join them up, so you see who runs each venue and how many sites sit behind one decision.

  1. 01

    Venue

    One bar, restaurant, pub or hotel. We find it and read its published menu.

  2. 02

    Operator

    The company that runs the venue. We link the two from Companies House records.

  3. 03

    Group

    The company at the top that holds the operators. Its site count is the number of UK venues it runs.

  4. 04

    Account card

    One page for each group that fits you, with the evidence and the route to the decision maker.

One win at a group gives orders from many sites.

So Barback shows you groups, not single venues.

The account card

What each account card holds.

Each card is one page for one group. Each fact shows its source, so your team can check it before a call.

01

Roll-up

Each venue, linked to the company that operates it and to its group. We use public company records from Companies House.

ExampleVenue 04 → Example Operator 2 Ltd → Example Group Ltd
02

Site count

The number of UK venues in the group, in all regions.

Example12 sites · 3 operators
03

Menu evidence

What the venues serve, from their published menus: the menu link, the date we read it, the number of items and the price band.

Exampleexamplegroup.example/menus · 21 Oct 2026 · 18 items · premium
04

Signals

Dated public events that make a group more likely to change suppliers now: a new owner, new openings, job ads for drinks or kitchen roles, and menu changes.

Example3 Oct 2026 · 2 new openings announced
05

Decision maker

The role that chooses suppliers, for example the head of drinks, the operations director or the food and beverage director.

ExampleHead of drinks
06

Contact route

A lawful way to reach that role: a named role with a source, a group enquiry address, or an introduction.

ExampleNamed role · source: group website, read 14 Oct 2026

Tiers

Three tiers, set by your rules.

You give us your ideal account profile. It sets the tier of each account, so your team knows where to start.

Tier A: pitch now

The group fits your profile. Start the conversation with the decision maker.

Tier B: watch for signals

The group is close to a fit. A new owner, an opening or a menu change can move it to tier A.

Tier C: not a fit

The group is outside your profile, for example because of one of your exclusions.

ExampleIdeal account profile
Preferred segmentsWine and spirits
RegionsLondon and the South East
Site counts5 sites or more
ExclusionsGroups you already supply

Who it is for

For drinks and food suppliers.

Barback is for UK suppliers that sell to bars, restaurants, pubs and hotels. That includes drinks brands and distributors for wine, beer, spirits and soft drinks, and food suppliers.

It is for founders and sales teams who want to win multi-site groups.

Barback reads wine lists, beer lines, drinks menus and food menus. We build and test it with UK hospitality suppliers, and we start in London.

Wine

We read wine lists.

Beer

We read beer lines.

Spirits

We read spirits lists.

Food

We read food menus.

How we work

Public sources. Lawful routes.

  • Public and licensed sources only.We use public company records, published menus and other public or licensed sources.
  • Lawful contact routes only.Each route is a named role with a source, a group enquiry address, or an introduction.
  • We do not sell personal contact lists.Barback gives you accounts and routes to them, not lists of people.

Beta · by invitation

Find your next group account.

Tell us what you sell and the groups you want to win. Barback is in beta, and access is by invitation. We reply to each enquiry.

Built in London by OK Do! Ltd.