Kestrel
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Kestrel — pricing compliance monitor

Dated evidence of the prices your customers see.

Coming soon

Kestrel runs your public purchase journeys on a schedule, the way a customer would. It records evidence of pricing practices that UK consumer law bans. A person reviews each finding and cites the rule.

Enquire What Kestrel checks

Evidence pack

Illustration
Example Tickets · fictional brand
Journey: adult entry ticket · 12 Oct 2026
Illustration of one evidence pack page for a fictional brand, Example Tickets. Kestrel captures four steps of a ticket journey with timestamps: the offer page shows a headline price of £24.00, the basket adds a £3.50 booking fee for a final price of £27.50, and Kestrel stops at the step that asks for a name and email. The finding is drip pricing, reviewed by a person, with the rule cited.

Illustration. Example Tickets is a fictional brand. Each step keeps a screenshot, a network capture and a page snapshot. Kestrel stops before the first step that asks for personal details or payment.

01 · What we check

Five pricing practices that UK consumer law bans

Kestrel looks for these practices on each capture. Each finding cites the rule: the Digital Markets, Competition and Consumers Act 2024 (DMCC Act), Competition and Markets Authority (CMA) guidance, or the Price Marking Order.

  1. 01

    Drip pricing

    The headline price is lower than the final price because of mandatory fees, such as a booking fee or a service fee.

    Example£24.00 £27.50+ booking fee £3.50
  2. 02

    False urgency

    Countdowns and “ends tonight” claims, where the price does not change when the offer ends.

    ExampleOffer ends in 00:00:09Next day: £49.00, no change
  3. 03

    Misleading reference prices

    “Was” prices and recommended retail prices (RRPs) that give a false idea of the saving.

    ExampleWas £60.00Now £30.00
  4. 04

    Pre-selected extras

    Paid add-ons that the journey adds unless the customer removes them.

    ExampleTicket protection£2.95, ticked by default
  5. 05

    Unit pricing

    The price per unit, such as per kilogram or per litre, under the Price Marking (Amendment) Order rules.

    ExampleCoffee, 500 g · £3.20Unit price: £6.40 per kg

02 · How it works

From the offer page to the stop point

A journey is a fixed path through your storefront. Kestrel follows it as a customer would, and it never goes past the stop point.

  1. 1Offer pageHeadline price
  2. 2OptionsExtras and claims
  3. 3BasketFinal price
  4. Stop pointKestrel stops here
  5. Details and paymentNever entered

  1. 01Run

    Kestrel runs each journey on a schedule. It always stops before the first step that asks for personal details or payment.

  2. 02Capture

    Each capture keeps screenshots, a network capture and a page snapshot for each step, with the date and time.

  3. 03Review

    A person reviews each finding. Each finding cites the rule from the DMCC Act, CMA guidance or the Price Marking Order.

03 · What you get

Evidence that your legal team can use

We work with UK consumer brands that sell online, and with consumer-law firms that want to offer monitoring to their own clients.

  1. A

    Baseline audit

    The first full review of your brand’s journeys, and the findings in them.

    For brands
  2. B

    Monitor

    Kestrel captures your journeys on a schedule and reports new findings.

    For brands
  3. C

    Evidence pack

    A dated document with the findings, the screenshots and the rule references.

    For brands and law firms
  4. D

    White-label monitoring

    Offer monitoring to your own clients under your own name.

    For consumer-law firms

04 · Why now

A one-off audit cannot show that a countdown was false.

Only repeated captures of the same offer over several days show whether the price really changed when the offer ended. That is why Kestrel monitors.

  • The CMA can fine firms directly for consumer-law breaches, up to 10% of global turnover.
  • The CMA fined several firms for drip pricing, false urgency and pre-selected extras.
Coming soon

Ask us about Kestrel

Tell us about your brand and the journeys you want to monitor. Consumer-law firms can ask about white-label monitoring.

Enquire

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